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About Us

NOOSH is a Persian word that rightly expresses what we stand for - Beauty and being part of something bigger.
We as a brand, hope to create an ever growing and evolving family of Noosh women who prioritise style with comfort.

The NOOSH™ Life
Chic, Unique and Classy footwear that assures comfort!

We believe style and comfort go hand-in-hand. With NOOSH footwear we aim to make tortured feet a thing of the past and bid adieu to irritated, uncomfortable feet and sore heels.

The Birth of NOOSH™
When Anmol, our founder, suffered a knee injury, she began looking for footwear that provided maximum comfort. Being fashion curious herself, her needs were specific- footwear that was comfortable, trendy, could be worn all day no matter what the occasion and at the same time put no additional pressure on her knee. To her utter surprise she soon found that there was an intense vacuum of genuinely comfortable yet fashionable footwear in the market. This realisation led  to the birth of the concept of NOOSH™ which her husband, Vipul Relia, materialised vis-a-vis his experience in the shoe designing, engineering and manufacturing business. Together the two set out to bridge the gap between stylish and comfortable footwear. 

Anmol is a problem solver and a perfectionist. Her immense enthusiasm and creative skills brought something unique and original to the table. Vipul on the other hand took those ideas one step forward. He enhanced and materialized those very thoughts into reality backing it with his 15 years of  knowledge and experience gained in the international footwear market as a supplier to some of the best global footwear brands. That international exposure and the genuine need to provide his wife, Anmol, with the best comfortable footwear urged Vipul to develop their own extremely unique ‘KooshComfort™ Insole’, which is the secret behind the maximum comfort of the entire NOOSH™ Footwear range.

The Pillars of NOOSH™
No pain yet more gain!
NOOSH is an uncompromising brand that is striving to achieve perfection in the otherwise conflicting worlds of style and comfort. 

 

After a lot of research and testing, NOOSH™ has perfected its very own KooshComfort™ Insole that assures maximum comfort to every foot it  embraces.

 

All NOOSH products are handcrafted and hand molded ensuring the perfection, sturdiness and durability of every piece that comes out of its workshop. From the fabric to the thread, everything used in the footwear is of premium quality including our insoles. 

 

NOOSH™ understands the importance of fashion in a woman's life and hence, not only keeps up with the trends of the market but also creates competitive designs that are stylish to ensure that NOOSH women never have to make a choice between style and comfort again. 

 

A vegan brand, NOOSH™ ensures that right from the stage of sourcing to packaging, it finds innovative ways to meet the highest ethical and environmental standards possible. The packaging of NOOSH is also eco-friendly via the zero use of plastic approach followed. 

 

Vision and Mission of NOOSH™

  • We look forward to a world where style and comfort are uncompromisable necessities, where the word compromise no longer exists in anyone’s dictionary.
  • We hope to build and expand the family of NOOSH women who are aware and mindful of the footwear they purchase. 
  • We wish to build awareness on foot health and the impact footwear has on them.
  • NOOSH wants to revive and keep afloat the skill of handcrafted shoes.
  • We hope to continue giving artisans more and better employment- Majority of the artisans of the footwear industry come under the unorganised sector wherein they constantly struggle to keep themselves afloat. As all of NOOSH’s products are handcrafted and hand moulded it helps support artisans all over. 
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